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$1,000 Seamless gift card giveaways latest effort to boost NYC Census participation

From ad campaigns featuring Cardi B and Alicia Keys, to a phone call contest with Hamilton creator Lin-Manuel Miranda, the NYC Census 2020 campaign is doing everything it can to ensure New Yorkers participate in the national population count.

Yet only half of all New Yorkers have filled out the 2020 Census form, running about 10% behind the rest of the country at this point. Now, the NYC Census 2020 campaign is turning to a cash giveaway to entice all residents to complete the 2020 Census.

NYC Census 2020 announced Tuesday a new contest in partnership with food delivery app Seamless in which 10 New Yorkers who complete the 2020 Census will each receive $1,000 gift cards to shop at local restaurants.